About Us
Toothbrush Toys was founded to change the mundane tooth-brushing experience into one children get excited about! With poor pediatric dental hygiene at alarmingly high numbers nationwide, Toothbrush Toys encourage children to engage with their brushes through captivating stories and animation. Our mission is to lower the resistance to teeth brushing and make it fun! Our team of pediatric dentists has embraced the design of our brushes and the concept of our back stories, and our partnership with America’s Toothfairy allows us to provide dental care products to those in need nationwide.
Make Brushing Time an Adventure!
The best toothbrush is simply the one your child wants to use, and with the help of Toothbrush Toys, your children will create long-lasting healthy dental habits in no time!
Why Choose Toothbrush Toys
Change the Narrative
Character brushes with magical stories will change the tooth-brushing narrative forever in your house. Children can read the story, watch the animation, and get excited about brushing their teeth!
Reusable & Collectible
Toothbrush Toys are collectible! Unlike other manual toothbrushes, our brush heads are removable and replaceable, so your child’s new favorite toothbrush never has to be thrown away! And, when they decide to move on to their new favorite character brush, they can save the toy!
Good Brushing Habits
Our manual brushes don’t rely on automation to brush your child’s teeth. Instead, our larger handles allow children to develop dexterity and neuromuscular skills while learning proper brushing techniques that will last a lifetime!
Our Story
Like so many others growing up, Toothbrush Toys’ founder, Nicolette Warren, would often babysit to earn extra money. And without fail, there was always one part of the night that never went smoothly: brushing teeth. Kids just didn’t want to do it. Fast forward a few years to a senior class project while Nicolette was attending college. “Think of a business you’d like to bring to market.” And that’s when the lightbulb moment happened. Toothbrush Toys was born.
The idea was simple: how can she make brushing feel like a fun, engaging experience without sacrificing the quality and importance of the habit? The solution- character toothbrushes paired with imaginative storybooks and animations that turn a dreaded task into something kids actually look forward to.
Coming from an entrepreneurial family, Nicolette immediately turned to her father for guidance. He was in the midst of a 12-year-long battle with cancer, and though he couldn’t actively participate, he became her greatest mentor and biggest supporter throughout the journey. His belief in the idea, his encouragement, and his wisdom helped shape the foundation of what Toothbrush Toys is today.
Sadly, Nicolette’s father passed away before he could see the full impact of the dream they built together. But his spirit lives on in every product, every smile, and every child who now looks forward to brushing their teeth because of Toothbrush Toys.
With the help of pediatric dentists, Nicolette brought to life the first character brushes. They're easy to grip with interchangeable heads and matching stories that captivate kids and promote healthy habits.
Toothbrush Toys exists to make brushing fun and effective, with the goal of improving children's oral hygiene, which is surprisingly the #1 untreated health issue among kids in the U.S. Beyond just selling products, Nicolette remains committed to giving back. Toothbrush Toys proudly partners with America’s ToothFairy, a nonprofit that provides dental products and care to underserved children, because every kid deserves a healthy smile.
Sustainability
Toothbrush Toys is proud to offer a sustainable alternative to typical manual toothbrushes. Our high-quality design and reusability allow children to enjoy their favorite Toothbrush Toy character again and again, reducing waste over time. As we grow, we plan to invest in eco-friendly packaging materials and brush heads, furthering our commitment to a greener future.