How Is This a Toy and a Toothbrush?

All Toothbrush Toys are laboratory tested and approved premium toothbrushes that have character bodies. After removal of the bristle insert, they double as collectible toys. The purpose of a Toothbrush Toy is to brush teeth, but the unique design and fun character creates a brushing experience that kids can’t resist. By collecting the whole Toothbrush Toy collection, your child can use their favorite toothbrush until they want to switch to a new one, removing the brush head from the previous one and keeping it as a toy or even a flossing stick.

Are Toothbrush Toys Safe?

Yes! Toothbrush Toys are just as safe as any traditional toothbrush. All of our brushes and extra soft bristles are created with laboratory tested materials that are safe for kids to use and have in their mouths. Our thicker body design also helps prevent choking as the entire brush cannot be inserted into a little mouth! Toothbrush Toys can be used by children ages 2 and above! We recommend adult supervision for children under 4 to ensure proper brushing techniques.

How Are Toothbrush Toys the Perfect Grip Size for My Child?

The thick design of Toothbrush Toy bodies was intentional after extensive testing with children. Kids love grabbing onto a larger grip, and it has proven to be easier to hold onto while brushing! Just let your kids try them out and you’ll see for yourself!

Is the Brush Head Detachable?

The extra soft brush head is interchangeable and can easily be removed by an adult. Our unique design securely snaps the brush into place so it won’t come out even during the most aggressive brushing. To remove the brush head, firmly grasp the character body and pull the brush head straight out with force. They are also replaceable! Our replacement brush head packs vary in color and are $10.95 for a pack of three.

How Often Do I Change the Brush Head?

Dentists strongly recommend that brushes are replaced every 2-3 months, or when your brush appears worn or ineffective. If your child has been sick or has had a cold, it's a good idea to replace their toothbrush sooner to avoid re-infection.

Are the Bristles Effective on Little Teeth?

Our dentist-recommended bristles are extra soft and durable for the most effective tooth brushing experience. Soft bristles are proven to reach cracks and crevices where food hides! Children rave about how gentle our bristles are on their sensitive little teeth. Watch our video to see what kids are saying about them!

How Much Are Replacement Brush Heads?

Brush heads are replaceable and sold in packs of 3. Our replacement brush head packs vary in color and are $10.95 for a pack of three.

Are Toothbrush Toys Heavy? 

No, each Toothbrush Toy is made out of durable, but lightweight materials.

Are Toothbrush Toys Electric or Manual Brushes?

Toothbrush Toys are all manual by design. Our simple brushes help create proper brushing habits from an early age. Instead of relying on a vibrating brush to do all of the work, Toothbrush Toys create techniques that will last a lifetime. Using a manual toothbrush can be an important tool for helping kids gain important neuromuscular skills. One of the key benefits of using a manual toothbrush is that it requires kids to use their hands in a precise and controlled way. By practicing these skills on a daily basis, kids can build the foundation they need for success in a wide range of activities unrelated to teeth brushing.

How Do I Clean My Toothbrush Toy?

Toothbrush Toys are dishwasher safe, but we recommend hand washing. Brush heads should be replaced every 3 months or sooner as needed.

Do the Colors Bleed When Wet?

No, our product colors will not bleed when submerged in water.

What Testing Has Been Done?

All necessary laboratory testing has been done on every part of each Toothbrush Toy.

What’s the Cost of a Toothbrush Toy?

Toothbrush Toys are $19.95 and includes an additional replacement brush head. Each character is long-lasting and durable, so the toy can last a lifetime!

Is There a Discount for Purchasing More Than One Toothbrush Toy?

Yes, we offer bundle discounts with our subscription boxes! Choose one of our subscription boxes to receive a new Toothbrush Toy and an Illustrated storybook unique to each character every three months. You also have the option to add replacement brushes and more to your bundle!

Does a Book and Animation Come With the Purchase of a Toothbrush Toy?

All animated stories are free to view on our website by visiting Our books can be purchased separately at

What’s Your Return Policy?

We do not accept returns if the packaging has been opened. If the product you received is damaged, you can return an unopened Toothbrush Toy within 30 days of purchase with proof of receipt. Open toothbrushes cannot be returned. Read our full return policy for more information.

How Often Do You Launch New Characters?

Toothbrush Toys introduces new characters every couple of months, with occasional limited edition releases. Subscribe to our newsletter to get insider details on all new product releases and more!

When Should My Kids Start Brushing Their Teeth?

Children should start using a toothbrush with soft bristles as soon as their first tooth appears, usually around 6 months of age. It's important to supervise children while they brush their teeth to ensure they are using the toothbrush correctly and not swallowing toothpaste.

How Often Should Children Brush Their Teeth?

The American Dental Association (ADA) recommends that children brush their teeth twice a day for two minutes at a time, once in the morning and once before bed. It's also recommended that children floss once a day and to use an anti-cavity fluoride toothpaste.

How Can I Make Teeth Brushing Enjoyable for My Kids?

Getting a child to do any activity can be difficult, and this is especially true for teeth brushing. However, if you can help make the teeth brushing experience something enjoyable and entertaining, your kids may actually look forward to brushing their teeth! At Toothbrush Toys, our mission is to make teeth brushing a fun and engaging experience that kids actually look forward to so great brushing habits are established at an early age.

How Do I Teach My Child to Brush Their Teeth Properly?

Teaching a child to brush their teeth properly can take some patience and guidance. One way to do this is to let your child watch you brush your own teeth first, and then let them try brushing their teeth while you supervise. You can also show them how to use the toothbrush properly, including how to hold it and which direction to brush in. You can also use a timer to ensure that they brush for the recommended two minutes. Using a Toothbrush Toy they like will make brushing more fun for them which will encourage good brushing habits!

When Do Kids Lose Their First Tooth?

On average, kids lose their first tooth around six or seven years old. The first teeth to fall out are typically the bottom teeth in the front. There is no need to worry if your child loses their teeth early or late, as six to seven is just the average. Nevertheless, if you ever have any concerns, it is always best to consult with your child’s dentist.

Do My Kids Have to Brush Their Baby Teeth?

There are several reasons why brushing baby teeth is vital to long lasting dental health. Not only will brushing at a young age help your child develop proper brushing habits for a lifetime, but it will also prevent any teeth and gum issues. Even though your child’s baby teeth will fall out, the health of the teeth while in the mouth is extremely important. You don’t want your child having painful and expensive dental problems before they even get their permanent teeth. Not to mention, it’s reported that children miss more than 51 million hours of school each year due to dental-related illness!

What’s the Best Type of Toothbrush for Children?

Children should use a toothbrush with soft bristles and a small head that fits comfortably in their mouths. A fun toothbrush that keeps your child engaged and wanting to brush their teeth for a full two minutes is essential to good dental hygiene. The best toothbrush is really the one your child will use properly and regularly!